Tuesday 4 November 2008

In-Store Surfing Simulator

Many shops provided fitting room for people who want to try the clothes, see if it suitable for you and do you really like this style. But if you want to buy a wakeboards, how can you try it?

Now, a company Adrenalina which is a shop for selling wakeboards and also other water-ski equipments. They provide an indoor surfing simulation experience with wakeboards. Originally it is just available on cruise ships and in water theme parks. I think it is a good business idea. Because first you can promote your wakeboards to someone that never get in touch with this new kind of activity, second you can let the customers to try their new wakeboards if they wanted to do so. But I think the most profit they can earn is from the people who want to play wakeboards all the time, because it is an indoor activity, so people can just play it whatever the weather is and enjoy themselves.

But I think there is a weakness is that because it is an indoor activity and also it is transparent, all people outside can see you, maybe you may feel embarrassed if everyone is looking at you in the same time. But wakeboard is not a easy activity, the people who play or try must not be a beginner, they must have some experience, so I think it may not be an important problem.

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