I think umbrella is a thing that every people must have one at home. Some people want a fashionable umbrella, a retractable umbrella or just a very simple one etc…But I think that umbrella is just a usual daily thing, so I think I just need one as simple as possible. Now there is a good choice. An fully retractable umbrella designed by Andy Wanna.He was a young Australian; he was this year Gold winner at the 2005 Australian Design Award-Dyson Student award.
I think this product maybe succeed because it is a new idea, everyone likes to have new things. The price and the quantity are the first thing comes up from the customer's mind. About the design, it is fully retractable and its fold into a low handle. But t I think the most selling point of this umbrella is that it’s built with flexible ribs that flow with the wind, you don’t need to worry about the wind will blow away your umbrella and make you feel embraces. And also when retracted goes completely inside a durable handle, which can squeezes the water out onto the sidewalk before you enter a building or car, it’s a really great idea, you don’t need to think of bringing a bag for your wet umbrella or how can you handle your wet umbrella before you go in a shop, it’s a smart idea.
I think if the price of this umbrella is not too high, many people will buy it.
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