How to keep generation y motivated?

Generation Y,were born between 1977 and 1994, it makes up over 20% of today’s population and they are rapidly becoming a hot commodity in the work force.Organizations of all sizes are scrambling to learn how to attract these dynamic individuals.Gen Y may bring to the table a diverse knowledge and an interesting perspective that can really make the company shine.

The studies say that there are top five for Gen Y:
1.They are looking for work/life balance
2.They want to be heard and valued
3.They need regular recognition
4.They want to work somewhere fun
5.They are motivated by challenge and a collaborative environment

There is a man that what he have been doing as CEOis right on target for his company that he want to cultivate,what he did was:

1.Creating a warm, fun, friendly environment to work in
2.Socializing with my employees
3.Rewarding them for performance
4.Providing flex time as long as the work gets done
5.Giving them a voice that is heard and valued
6.Opportunity for mentoring others
7.Sharing in the company succes